With the opening of «The Russian Avant-garde» exhibition, we launched a special communication campaign for Sakıp Sabancı Museum (SSM) in order to attract university students to the museum.
Problem: The location and admission fees were two main issues for students, who were interested in visiting the museum but not taking the first step.
Solution: We launched a communication campaign with Sabanci Holding and SSM, with promoting a special discount for exhibition in university campuses and on digital channels, staging free and guided museum tours for groups of student clubs members and offering Üniaktivite app users free admission/souvenir badges.
Results: We have reached 12.000+ university students through our digital channels and 55.000+ students through our field communication. In each museum tour, ~50 students attended in average.